p2ns/branding/README.md

P2NS Brand Identity Package v1.0

Peer-to-Peer Name System — Decentralized, secure, and open naming infrastructure.

This package contains a complete, production-ready branding system designed for dark-first technical audiences.

What's Included

P2NS_Branding_Package_v1/
├── logos/
│   ├── png/
│   │   ├── p2ns-primary-horizontal.png      # Main logo with icon + wordmark + tagline
│   │   ├── p2ns-icon.png                    # Icon-only mark (network hub + user)
│   │   ├── p2ns-vertical-stacked.png        # Vertical layout version
│   │   ├── p2ns-mono-white.png              # White monochrome (for dark overlays)
│   │   ├── p2ns-mono-black.png              # Black monochrome
│   │   └── p2ns-mono-indigo.png             # Solid Indigo version
│   └── favicon/
│       ├── p2ns-favicon-512.png
│       ├── p2ns-favicon-256.png
│       ├── p2ns-favicon-192.png
│       └── p2ns-favicon-32.png              # Simplified but recognizable
├── palette/
│   └── p2ns-color-palette.png               # Full swatches with hex/RGB/usage
├── mockups/
│   ├── p2ns-app-icon-1024.png               # Rounded square app icon
│   ├── p2ns-twitter-header.png
│   ├── p2ns-linkedin-banner.png
│   ├── p2ns-discord-icon.png
│   ├── p2ns-discord-banner.png
│   ├── p2ns-business-card-front.png
│   ├── p2ns-business-card-back.png
│   ├── p2ns-hero-banner.png                 # Website/product hero
│   ├── p2ns-email-signature.png
│   ├── p2ns-presentation-title-slide.png
│   ├── p2ns-sticker-badge.png
│   └── p2ns-dos-donts.png                   # Usage rules visual guide
├── guidelines/
│   └── P2NS_Brand_Guidelines.pdf            # 13-page comprehensive brand book
├── assets/                                  # Additional raw assets if needed
└── README.md

Quick Usage

1. Logos: Always start with files in logos/png/. Use p2ns-primary-horizontal.png for most cases.
2. Icon Mark: Use p2ns-icon.png for app icons, favicons, and tight spaces.
3. Colors: Refer to palette/p2ns-color-palette.png. Primary Indigo #6366F1 on dark backgrounds (#0A0E1A Midnight).
4. Guidelines: Read P2NS_Brand_Guidelines.pdf fully before any application. It contains usage rules, clear space, typography, and examples.
5. Mockups: Use mockups/ as templates or inspiration for real implementations.

Key Brand Rules (Summary)

• Dark-first — Primary communications on Midnight/Deep backgrounds.
• No glow / effects — Flat, sharp, crisp, technical. Zero decorative glow, neon, or soft shadows.
• Clear space — Minimum 1× icon height around logo.
• Minimum size — 120px digital / 30mm print for primary logo.
• Contrast — Maintain WCAG AA accessibility.
• Monochrome — Use provided white/black/indigo versions only when needed.

Licensing

These assets are for official P2NS use, approved partners, and projects. Do not modify, redistribute, or use outside authorized contexts without permission.

For questions or additional assets (SVG masters, etc.), contact the P2NS brand team.

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P2NS — Decentralized by Design.